Society


30% of the French plan to invest in cryptocurrencies

In the run-up to the presidential election, ADAN (Association for the Development of Digital Assets), commissioned KPMG France's Blockchain & Cryptos teams to conduct a study on the adoption and industry of cryptos in France, with the aim of sizing up the sector and the economic and political potential for the country.
Ipsos surveyed a representative panel of 2003 French people about their relationship with cryptocurrencies. The results of this survey were analyzed by KPMG

Diversity & Inclusion in Brazil

In addition to plunging us into an unprecedented health and economic crisis, the pandemic has exposed inequality and a lack of inclusion in all Latin American countries. The most vulnerable populations and communities, whether due to their gender, sexual orientation, ethnicity, age or socioeconomic status, were the most impacted.
Society Survey

Ipsos collaborates with Temple University on Face Mask Research

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
Society Publication

IPSOS FLAIR RUSSIA: UNDERSTAND TO FORESEE

Henri Wallard, Deputy CEO, Ipsos Group
Society Publication

EDITORIAL

Yves Bardon , Ipsos Flair Programme Director, Ipsos Knowledge Centre
Society Publication

IN THE FLOW OF CHANGE

Ekaterina Ryseva, Country Manager Russia, Ipsos
Society Publication

CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World

In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future. 
Society Publication

NEW PARENTING: Rethinking of Attitudes and Beliefs

This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
Society Publication

TALKS THAT MATTER: The qualities children learn at home

The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.