Society


Sustainability Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
Ipsos Update Publication

Ipsos Update – July 2021

Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.

Tension between rich and poor is seen as a key source of division around the world

Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos' Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
Immigration Survey

World Refugee Day 2021: a mixed picture

Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
Society Publication

Emptier Planet

Are we ready for the shock of global population decline?
Flair Publication

Flair Italy 2021 – A country at a crossroads

After the devastating effects of the pandemic, Italy is faced with a dilemma.
Flair Publication

Flair South Korea 2021 – Leading the way

In 2021, Koreans are satisfied with the government’s response to Covid-19 and embracing the “Home Economy”.
Society Survey

Widespread opposition to football's Super League across Europe

A new Ipsos poll of 5000 18-65 year olds, across five European countries (France, Germany, Italy, Spain and the United Kingdom), finds that a large majority of the people surveyed have an awareness of the Super League, and most are opposed to it.
Society Survey

Perils of Perception: climate change

Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth