Society


Society Publication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
Government Survey

2019 US Politics - 17% of Americans view immigration as the most pressing issue

Americans are less optimistic about the direction of the country as the partial government shutdown continues with no resolution on the horizon.
Government Survey

2019 US Politics - 55% Americans believe America is headed off on the wrong track

Amid the partial government shutdown, Americans' sentiments toward the direction of the country and elected officials remains unchanged.
Society Survey

2018 US Politics - Americans are much more likely to be critical of Trump's handling of Russia, the environment, and corruption

Immigration and healthcare are tied for the most important problems in America.
Society Survey

2018 US Politics - 83% of Republicans continues to support President Donald Trump

President Trump remains popular among Republicans, while Democrats are extremely critical of his performance.
Society Survey

Global Advisor: While most (74%) Global Citizens still agree the World is becoming more dangerous, this feeling has dropped (7 points) since 2017

Just three in ten (29%) believe US President Donald Trump’s approach to foreign affairs has made the world a safer place
Politics Survey

2018 US Politics - Top of the list of important problems Americans: Healthcare (18%) and immigration (17%)

President Trump's overall approval rating has remained steady since the election.

AI, Automation, and Corporate Reputation

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.

Human-Animal bond in Europe

Ipsos partnered with Boehringer Ingelheim to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).