Strategy


Strategy Webinar

[ Webinar ] KEYS - The year ahead: Visions of the Future

Join us for the first installment of the year
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.
Flair Publication

Inflation vs. porfolio: The brand vacuum

During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".

ESG Brand Tracking

Understanding and monitoring how brand ESG initiatives impact brand choice

Contextual brand choice

Context-inspired growth opportunities.
Strategy Publication

Rewiring your CX DNA

The foundations of a winning customer strategy
Brands Event

Ipsos @ Cannes Lions 2023

Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.