Surveys

Ipsos | Google | game developer | gamer | mobile gamer | Poll
Media Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Innovation research | Ipsos
Innovation Publication

Is your innovation research on its best behaviour?

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
BigSurv 2018
Big Data Event

[EVENT] BigSurv 2018

October 25-27, 2018, Ipsos is sponsoring BigSurv 2018. Exploring new statistical frontiers at the intersection of survey science and big data.
Do We Still Need to Ask Questions?
Surveys Publication

Do We Still Need to Ask Questions?

Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
The Role of Surveys in the Age of Behavioural Science
Surveys Publication

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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