The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.

Ipsos | Google | game developer | gamer | mobile gamer | Poll

The author(s)

  • Darren Freeman Brand Health Tracking, Taiwan
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Three mobile gamer behavior shifts :

Laser-focused on spending smartly

Laser-focused on spending smartly

 

  • Rising prices and inflation concerns are driving a stronger focus on managing finances
  • Gamers are triggered by great value in-game promotions, and are more likely to purchase high quality content, which highlights the importance of building long-term gamer value
  • Rewards and bonuses can also ensure a better gaming experience

Demand for seamless cross-device gaming experiences

Demand for seamless cross-device gaming experiences

 

  • More than 70% of mobile gamers also play on other devices. It is a trend that gamers have a stronger desire to experience the same game on different platforms
  • Cross-device gamers expect to have a seamless gaming experience that can better adapt to different device features

Reconnected with others via mobile gaming

Reconnected with others via mobile gaming

 

  • With the pandemic slowdown, the demands of social reconnection have rebounded
  • Gamers either spend more time going out to attend social activities or build connections with others in game
  • In the early stages of a game release, establishing WOM and social interaction can enhance the connection among gamers

To find out more, including the recommended actions to enhance the mobile gamers immersiveness, download the report below:

Ipsos X Google Gaming: Download the full report

 

The author(s)

  • Darren Freeman Brand Health Tracking, Taiwan

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