Trends & Prospective

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product

Join us for a series of webinars and events to discover local views on our latest Ipsos Global Trends survey.

Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.

Join us for the first installment of the year

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.

Join us for a series of webinars and events to discover local views on our latest Ipsos Global Trends survey.