Women

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?

Ipsos in Ecuador sponsored an event on the presence of women in executive roles in the country. Organised with the Chamber of Commerce , the conference was attended by 700 representatives from the country's largest corporations.

Thailand 2016 in 10 points.

In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?

A new poll conducted by Ipsos in 23 countries around the world sheds light on the global citizens’ views on the controversial subject of abortion.

“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.

A new BuzzFeed News/Ipsos global poll of citizens in 23 countries polled.