[Webinar] Affluent 2023: who are the African luxury purchasers?
Ipsos’ latest wave of the Ipsos Affluent survey, conducted across 10 countries in Africa* and covering +100 luxury brands. This webinar will deep dive into the profile of the Top 15% revenue owners, with a specific focus on those who purchase luxury items. Attending this webinar will help you understand who these consumers are, how they live their lives, how they spend their money and how they approach luxury.
After this webinar you will be able to answer:
- How do African Affluent consumers consume media?
- What proportion of Affluents own cryptos?
- How much did they spend in luxury watches in 2022?
- Which fashion brands are the most successful among African luxury buyers?
- How much do they care about sustainability?
* Affluent Africa: Nigeria, Kenya, South Africa, Uganda, Morocco, Ivory Coast, Ghana, Cameroon, D.R Congo, Senegal
Join us at 2pm on Tuesday 7th March.
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