How brands' communication travel across cultures?
In an increasingly complex world, understanding cultural context is essential to ensure brands are successful and campaigns resonate beyond borders.
Join our webinar “Cultural Intelligence: How can brands’ communication travel across cultures?” on Tuesday, January 25th, 2022 to discover a set of solutions for creative development.
Book your place now and learn from Ipsos experts: Why cultural understanding has become essential for brand growth and How to:
- Identify the values and context needed for your brand to better resonate in each market
- Engage different audiences using the right language, signs, and symbols
- Transfer creative campaigns, adapt to local nuances while staying faithful to the brand’s essence
Arnaud Debia, Global Creative Development Director, Creative Excellence, Ipsos
Louis Rougier, Chief Research Officer, Qualitative, Ipsos UU
Carine Baladda-Brenas, Client Programme Manager, Creative Excellence, Ipsos
Sandro Kaulartz, Chief Research Officer, Social Intelligence & Analytics, Ipsos