Cultural Intelligence [Webinar recording]

How brands' communication travel across cultures?

In an increasingly complex world, understanding cultural context is essential to ensure brands are successful and campaigns resonate beyond borders.

Watch the webinar replay and learn from Ipsos experts: Why cultural understanding has become essential for brand growth and How to:

• Identify the values and context needed for your brand to better resonate in each market
• Engage different audiences using the right language, signs, and symbols
• Transfer creative campaigns, adapt to local nuances while staying faithful to the brand’s essence