Cultural Intelligence [Webinar recording]

How brands' communication travel across cultures?

In an increasingly complex world, understanding cultural context is essential to ensure brands are successful and campaigns resonate beyond borders.

Watch the webinar replay and learn from Ipsos experts: Why cultural understanding has become essential for brand growth and How to:

  • Identify the values and context needed for your brand to better resonate in each market
  • Engage different audiences using the right language, signs, and symbols
  • Transfer creative campaigns, adapt to local nuances while staying faithful to the brand’s essence


Speakers :

  • Arnaud Debia | Ipsos

    Arnaud Debia, Global Creative Development Director, Creative Excellence, Ipsos

  • Louis Rougier | Ipsos

    Louis Rougier, Chief Research Officer, Qualitative, Ipsos UU

  • Carine Baladda-Brenas | Ipsos

    Carine Baladda-Brenas, Client Programme Manager, Creative Excellence, Ipsos

  • Sandro Kaulartz | Ipsos

    Sandro Kaulartz, Chief Research Officer, Social Intelligence & Analytics, Ipsos

More insights about Culture

Media & Brand Communication