[WEBINAR] Fast insights for FinServ

EMEA : 4:00 pm CEST

Americas: 10:00 am Eastern

Experts from Ipsos and TrendWatching will share fast insights for FinServ consumer and industry trends and cover innovations in adjacent industries that influence customer expectations. Market Logic will then show smart ways AI can help you to stay on top of it all.

• Georgiana Brown (Deputy Head of Financial Services, Customer Experience at Ipsos) will discuss the future of financial relationships, exploring customer connection in a digital age. Drawing on consumer research that reveals attitudes towards new digital services, and using generational analysis, Ipsos will ask what it really takes to build emotional engagement with consumers, and why this should matter to financial services providers.
• Henry Mason (Managing Director at TrendWatching) will speak about the future that is already here and show how & where to see it. Every financial organization needs to know what customers will want next. But data is only half of the picture. TrendWatching has a unique and counterintuitive approach to understanding the future that’s grounded in the innovations of today. In this fast-paced session, participants will explore two trends that will inspire them to think differently about how to engage their customers, online and offline.
• Elizabeth P. Morgan (Chief Marketing Officer at Market Logic) will show how AI makes life easier for insights managers by delivering instant answers to questions from past research and cutting out the noise.

All registrations will get a recording of the presentation, so please register even if you can’t make it.