[WEBINAR] Feeding Your Need For Insight

Back in the good old days, what to eat and drink used to be such an easy decision, often dictated by weekly rituals, routines and habits. Meals and even snacking were often planned occasions sourced from well-stocked pantries throughout the day. As such, impromptu, impulsive eating was an infrequent behaviour born out of unique circumstances or extreme emergencies.

As pressures on work and home life schedules mount, consumers increasingly feel the pinch of conflicting priorities. The daily rigor of meal planning, shopping and preparation is often too time-consuming and work intensive, thereby giving way to meal occasions that require minimal planning and meet needs around mood, impulse and spontaneity.

In order to succeed in 2016 and beyond, businesses will need to continue to build their understanding of key food and beverage trends that shape needs and influence behaviour.

Join us for a complimentary webinar during which we’ll touch on some of the change drivers covered in this year’s FIVE Food and Beverage Consumption Tracking report.

Specifically, we will cover:

1. The Big Picture Show — Macro Factors Influencing Need

2. Traditional Meal Occasions

• Breakfast — Healthy and Hearty
• Lunch — Quick Convenience
• Dinner — Together Time
• Snack — Balancing Act

3. YEMPS — Young Educated Millennial Parents

4. Re-Defining Health in 2016

5. Gen Z — The Next Ones

Register here.