How physical and digital fundamentals are changing [Webinar recording]

Alison Chaltas – Global President, Path to Purchase — provided an update about the recent learnings on new shopper experiences and changing behaviours, like the rise of ecommerce, experimentation on new products & purchase journeys.

She shared thoughts on impact for your company on shopper and channel strategies, in-store and online presentation, activation, pricing and new ways to implement successful marketing strategies.

Tony Smith – Global Head of Customer Experience Activation – provided an update on adapting the Consumer Environment to New Realities: how organisations are responding to new customer expectations while also complying with new regulations - for example on health & safety requirements.

Marion-Anne Cattaneo – Service Line Leader, Innovation, Market Strategy & Understanding in Switzerland, and Stephane Paoli, Service Line Leader – Customer Experience & Channel Performance in Switzerland, complemented the session with providing recent case studies showing how you can learn and act.