Alison Chaltas – Global President, Path to Purchase — provided an update about the recent learnings on new shopper experiences and changing behaviours, like the rise of ecommerce, experimentation on new products & purchase journeys.
She shared thoughts on impact for your company on shopper and channel strategies, in-store and online presentation, activation, pricing and new ways to implement successful marketing strategies.
Tony Smith – Global Head of Customer Experience Activation – provided an update on adapting the Consumer Environment to New Realities: how organisations are responding to new customer expectations while also complying with new regulations - for example on health & safety requirements.
Marion-Anne Cattaneo – Service Line Leader, Innovation, Market Strategy & Understanding in Switzerland, and Stephane Paoli, Service Line Leader – Customer Experience & Channel Performance in Switzerland, complemented the session with providing recent case studies showing how you can learn and act.
Alison Chaltas, Global President, Path to Purchase, Matket Strategy and Understanding, US
Tony Smith, Ipsos Loyalty
Marion-Anne Cattaneo, Country Service Line Leader, Market & Strategy Understanding, Switzerland
Stephane Paoli, Service Line Leader, Customer Experience & Mystery Shopping in Switzerland