[WEBINAR] How physical and digital fundamentals are changing

Alison Chaltas - Global President, Path to Purchase - will provide an update about the recent learnings on new shopper experiences and changing behaviours, like the rise of ecommerce, experimentation on new products & purchase journeys.

She will share thoughts on impact for your company on shopper and channel strategies, in-store and online presentation, activation, pricing and new ways to implement successful marketing strategies.

Tony Smith - Global Head of Customer Experience Activation - will provide an update on adapting the Consumer Environment to New Realities: how organisations are responding to new customer expectations while also complying with new regulations - for example on health & safety requirements.

Marion-Anne Cattaneo and Stephane Paoli will complement the session with providing recent case studies showing how you can learn and act.

Please join us for the webinar.

Register here

Speakers :

  • Alison Chaltas, Global President, Path to Purchase, Ipsos Marketing, US

  • Tony Smith, Ipsos Loyalty

  • Marion-Anne Cattaneo, Country Service Line Leader, Market & Strategy Understanding, Switzerland

  • Stephane Paoli, Service Line Leader, Customer Experience & Mystery Shopping in Switzerland

Consumer & Shopper