[WEBINAR] Oncology Essentials for Marketers and Marketing Researchers

Join Ipsos for a 30-minute introduction to the complex, fast-moving world of oncology.

Delivered by Ipsos’ Oncology Center of Expertise, this introductory session will inform and equip pharmaceutical professionals who are new to oncology marketing or marketing research – or looking to enter this therapy area. Specifically, our complimentary webinar will provide a concise overview of:

• What is Cancer: the disease, its prevalence and its causes
• Types of Cancer: solid tumors versus hematological malignancies
• Staging: staging and classification systems by cancer type
• Treatment Overview: treatment approaches and drivers of treatment choice
• Precision Medicine: biomarkers and targeted agents
• Immuno-Oncology: novel agents and future innovations
• Implications: considerations for marketing and MR professionals.

We hope you’ll find this session enlightening and gain a foundational understanding of this highly complex disease.

The Oncology Essentials webinar will also be run in Asia Pacific on 17th November at 11am SGT – please register for the Asia Pacific event below:

Asia Pacific
11 AM SGT