Our extensive country wide multi stage study has revealed that the British consumer feels they can trust almost nothing, that trust is in crisis, and that there is little faith in the traditional holders of power and influence.
We believe this world view is impacting perceptions of brands and advertising; we need to confront this new mindset head-on in order to truly build valuable connections with today’s consumer.
Following suggestions are given:
- Brand realism to replace brand delusion
- Anecdotetelling to replace storytelling
- Explicit geo targeting to replace implicit geo targeting.
[WEBINAR] American Family Media Experiences 2020
February 19 - This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.