The Economist/ Ipsos MORI May 2015 Issues index – the most important issues remain unchanged from April
The May Economist/Ipsos MORI Issues Index shows a largely unchanged picture since last month – with the top four issues facing Britain appearing in the same order of priority as April. Fieldwork was conducted over a two week period straddling the election, between 1st-13th May.
For the second month in a row, the NHS remains the most important issue facing Britain, mentioned by over two fifths (44%) of the public. However, when asked for the single most important issue facing Britain, the public put both immigration and the economy ahead of the NHS. As has been the case in previous months, older and more affluent people are more likely to mention the NHS– concern rises to 49% of ABC1s, and 55% of those aged 55-64, as well as 50% of women.
Two fifths (40%) mention immigration, an increase of four percentage points from last month, and 36% mention the economy. A fifth mention education and unemployment (21% and 19% respectively).
17% mention poverty/inequality as among the most important issues facing Britain, an issue where concern has gradually risen over the last three years, and, this month, rises even further amongst Labour supporters and those aged 45-54 (both 24%). Housing is mentioned by 16%, the highest percentage to do so since July 2007. Concern rises to 23% of those aged 18-24, and 32% of Londoners, amongst whom it is second only to the NHS as the most important issue facing Britain.
Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 980 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers. Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 1st-13th May in 158 sampling points across Great Britain. Data are weighted to match the profile of the population.
British consumers have mixed confidence about national economy
Latest results from the Ipsos Global Advisor Economic Pulse survey show that consumer confidence in Great Britain’s national economy hasn’t changed since last month, and is above the average across the last eight years, but that on other metrics Britons are less confident.