Government message cutting through on COVID-19

97% of people have heard from the Government on how to protect themselves from COVID-19.

The author(s)

  • Gideon Skinner Head of Political Research
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Polling from Ipsos MORI shows that 97% of people say they have heard at least a fair amount from the Government on how to protect themselves from being infected by COVID-19 whilst almost three quarters (73%) have heard ‘a great deal’.  The research, based on interviewing 18-75 year olds between 27-30 March, shows a big increase in the reach of Government communications from two weeks ago, when 86% had heard at least a fair amount and 46% felt they had heard a great deal.

As well as having a good reach, 90% of people believe that Government communications on what to do in response to Coronavirus has been clear, with half (51%) rating it as very clear. Supporters of all parties say the communications have been clear, whileolder people (aged 55- 75) are particularly positive.

The polling also shows behaviours continue to change. There has been a stark increase in the number of those avoiding leaving the house, rising to 79% up 29 points from last week when only one in two were avoiding leaving the house.

 

Gideon Skinner, Head of Political Research said:

It’s positive that the Government is getting its message through to people on how to avoid contracting the coronavirus, particularly after the lockdown was announced, and that a significant number of people feel that the Government’s message on how to respond to COVID-19 is clear. We’ve seen at the same time a significant change in people’s behaviour with more and more people staying at home now following the Government enforcement of the lockdown.

 

Technical note

Ipsos MORI interviewed a representative sample of 1,072 British adults aged 18-75. Interviews were conducted using its online i-omnibus from 27–30 March 2020.  Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.

The author(s)

  • Gideon Skinner Head of Political Research

Society