Welcome to Ipsos Global Trends 2021: Aftershocks and continuity. This is the latest instalment in our wide-ranging series that seeks to understand how global values are shifting. This year’s update polls the public in 25 countries around the world, ranging from developed countries such as the US, UK and Italy, to emerging markets in Asia such as China and Thailand – as well as covering important new markets like Kenya and Nigeria for the first time.
The survey reveals a world where public attitudes and values have changed less than might be expected under pressure from the pandemic. The changes we do see in the data tend to be driven by long-running trends in public opinion that pre-date COVID-19.
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Chief Executive, Ipsos