Ipsos MORI Research Highlights - March 2019

Welcome to Highlights where we see Theresa May still struggling with Britain's withdrawal from the European Union, concern about crime increases and are we becoming more environmentally conscious?

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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Support for May dips again, but she is still deemed more Prime Ministerial than alternatives

The latest Ipsos MORI Political Monitor shows an increase in the proportion of the British public thinking Theresa May should step down as Prime Minister as soon as possible, and her worst ratings yet for having what it takes to be a good Prime Minister. However, despite how poorly the British public believe the Brexit process has gone, Theresa May is still viewed more favourably than Jeremy Corbyn and her potential Conservative successors.

Three in ten Britons agree that she has what it takes to be a good Prime Minister (30%, down from 33% last September), with 57% disagreeing (up from 53%). However, just one in five (21%, down six points) think Jeremy Corbyn has what it takes to be a good PM while two-thirds (67%, up seven) disagree. Theresa May is also viewed more favourably than all of her potential Conservative successors.


Ipsos MORI March 2019 Political Monitor - Prime Ministerial material

Public concern about Brexit rises further still, hitting a new record level

Seventy-one per cent of the British public say Brexit is a major issue facing Britain, and 59 per cent name it as the single biggest concern for the country – the highest level for any issue since the economy at the 2010 General Election. Meanwhile, concern about immigration falls to its lowest level since 2002, at 15%.

Issues Index February 2019 - top ten


Britons are more positive than negative about immigration’s impact on Britain

Just under half (45%) of Britons say they’re positive about immigration’s impact on Britain, while three in ten (31%) say they are negative (down 3 points). This remains stable after the increase in more positive immigration attitudes seen just before and after the EU referendum and is in line with other recent Ipsos MORI research.

Half of Brits think there are more advantages to being a man than a woman

A new global study by Ipsos MORI, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, finds that 49% of Brits think that there are more advantages to being a man than a woman in today’s society. British men acknowledge that they play a role, with three in five (60%) British men agree that women won’t achieve equality unless they also take action to support them. 

In other news

Text Analytics is now an established and powerful component of many market research programmes. But, as its popularity grows, so do expectations of what it can deliver. Research Director Fiona Moss explains what to do (and what not to do) when thinking about using Text Analytics in your market research.

We released the latest briefing from the Ipsos Reputation Council. In this edition, we examine how Reputation Council members distinguish between issues which might blow up into a genuine reputation crisis, and others that are just day-to-day turbulence

Heather Ashford looks at data from the 2018 GP Patient Survey (GPPS) and what the survey tells us about the experiences of young patients aged 16 – 24 years old.

Since the emergence of The Independent Group a few weeks ago, there has been much debate about their level of potential support and where it may come from. Our research shows that one in four Brits (25%) are favourable towards The Independent Group, with a similar number unfavourable (27%) and approaching half yet to make up their mind (48%). 


As ever, please do let us know what you think and I hope you find something to interest you.

Ben Page
Chief Executive, Ipsos MORI
[email protected]

The author(s)

  • Ben Page Chief Executive, Ipsos MORI