Trustworthiness
Which professions are the most trusted, according to Ipsos?
In the 2024 edition of the Ipsos Global Trustworthiness Index, doctors are the most trusted profession. Over half say doctors are trustworthy (58% on average across 32 countries), scientists (56%) and teachers (54%). Generally front-line public service workers (including members of the armed forces and the police) tend to be more trusted than not.
How trusted are professions across the different generations?
In this year’s survey, politicians have a rival for least trustworthy. Only 15% say they trust social media influencers, the same proportion who trust politicians. Although influencers have a better net trustworthy score to politicians (-41% to -43%). Trust in influencers differs across generations with younger people more likely to trust social media personalities. Twenty per cent of Gen Z trust influencers compared to only 9% of baby boomers