Pride
The Ipsos Pride Survey 2025 across 26 countries finds that 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favour.
Key findings
- Majorities in all countries say that LGBT people should be protected from discrimination in areas like employment and housing.
- Support for brands promoting LGBT rights declines to 41% (on average across 23* countries) from 49% in 2021.
- Just over 1 in 3 (38%, new across 26 countries) are for LGBT+ initiatives at work, while 24% oppose this.
- 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favor.
- The proportion in favor of transgender athletes competing based on the gender they identify with is down 10 points to 22% since 2021.
- Generation Z** women are continuing to lean more liberal than other cohorts, including their male peers, on several issues.