解决方案

"" not found

Market Strategy & Understanding

Market Strategy & Understanding
品牌定位与成长
探寻品牌定位、优化品牌组合，挖掘增长机会。
Consumers & Brands
  • 品牌
Market Strategy & Understanding
购物者研究
在当今碎片化、多销渠的市场环境中实现销售增长。
Consumers & Brands
  • 购买路径调查
Market Strategy & Understanding
市场理解
理解市场发展走向，锁定最佳增长机遇。
Consumers & Brands
  • 品牌

Innovation

Innovation
用户体验
在整个产品生命周期中，通过持续的用户参与来塑造创新性的体验。
Consumers & Brands
  • 用户体验
Innovation
产品测试
通过产品的创新或革新获取优势。
Consumers & Brands
  • 创新
Innovation
包装研究
评估、优化和预测包装的潜力。
Consumers & Brands
  • 包装测试
Innovation
创新与销量预测
评估、筛选和预测新品的销量并进一步优化。
Consumers & Brands
  • 创新

Creative Excellence

Creative Excellence
创意开发
探索传播策略，发现最佳创意点和创意方向。
Consumers & Brands
  • 创新
Creative Excellence
创意评估
评估并最大化创意潜力，以实现对品牌的长期和短期提升。
Consumers & Brands
  • 创新
Creative Excellence
创意追踪
监测，评估和优化您的广告在投放期间及投放后的表现。
Consumers & Brands
  • 创新

Brand Health Tracking

Brand Health Tracking
品牌活化追踪
使用恰当的指标，对品牌激活进行全方位管理。
Consumers & Brands
  • 品牌
Brand Health Tracking
品牌资产测量
什么是品牌资产？了解品牌成功的驱动要素，并制定激活策略。
Consumers & Brands
  • 品牌

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Commercial Effectiveness
  • Marketing Mix Modelling
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Multi-Touch Attribution
  • Multichannel
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing
  • Insights

Strategy3

Strategy3
益普索Strategy3 战略咨询
打造契合当下与未来现实的战略
Consumers & Brands
  • 品牌

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Marketing
  • Retail
  • Census
Channel Performance
神秘顾客研究
测量企业在所有细分市场、渠道及消费者触点上的品牌承诺及品牌规范落实情况，益普索Ipsos神秘顾客服务线可帮助企业实现盈利增长。
Consumers & Brands
  • 神秘购物
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • Retail
  • Customers
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Brand Strategy
  • Retail Execution

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
  • Virtual Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
  • Product Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
  • Packaging
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Online Research
  • Consumer Behaviour
  • Shopper
  • Virtual Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
  • Virtual Reality (VR)
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Lifecycle
  • Retail

Corporate Reputation

Corporate Reputation
员工关系管理
员工敬业度、领导力和变革管理的研究和咨询服务。
Citizens
  • 员工
Corporate Reputation
企业声誉
通过在利益相关者中建立信任来解锁企业声誉的价值。
Citizens
  • 企业

Healthcare

Healthcare
医疗健康商业洞察
我们帮助客户定义和制定医疗和商业战略，以确定资源和终点的优先级，为医疗标准的转变做好准备，并预见竞争对手的影响。
Doctors & Patients
  • 洞察
Healthcare
医疗健康循证、价值和准入服务
益普索的循证、价值和准入服务，包括专有的多客户真实世界循证（RWE）数据、医疗经济学与结果研究（HEOR）顾问和专家、市场准入战略和规划。
Doctors & Patients
  • 洞察
Healthcare
医疗健康商业战略和咨询服务
我们提供基于事实的策略，为临床、医疗和商业生命周期中的关键决策提供信息。
Doctors & Patients
  • 洞察
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
  • Product Lifecycle
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
  • Strategy
  • Product Lifecycle
  • Public Health

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
  • Qualitative
Ipsos UU - Qualitative
社群研究
以人为本的定性和定量研究。
Capabilities
  • 社区
Ipsos UU - Qualitative
参与式观察（民族志/浸入式）
通过拍摄来传达人们及其文化的真实现状。
Capabilities
  • 民族志
Ipsos UU - Qualitative
开放式交流
探索主题、品类及品牌。发展概念并进行交流。
Capabilities
  • 定性
Ipsos UU - Qualitative
工作坊
如何通过与不同的客户团队进行研讨，从而使洞察对业务增长更有影响力？
Capabilities
  • 定性
Ipsos UU - Qualitative
实验室测试
如何制定宣传策略？
Capabilities
  • 定性
Ipsos UU - Qualitative
益策
将多个数据源转换为令人信服、可执行的情景洞察。
Capabilities
  • 定性
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels
  • Consumers
  • Data Collection

Social Intelligence Analytics

Social Intelligence Analytics
Synthesio社媒聆听工具
市场领先的社交媒体智能套件。
Capabilities
  • 社群聆听
Social Intelligence Analytics
社交媒体挖掘与数据科学
利用最先进的、人工智能加持的算法来理解非结构化数据。
Capabilities
  • 社群聆听
Social Intelligence Analytics
社交媒体研究与洞察服务
从社媒智讯和其他非结构化数据源中提炼可执行的洞察。
Capabilities
  • 社群聆听

Observer

Observer
数据和交付
快速接触到消费者和大众的智能调查。适用于任何调查，任何模式，从简单到复杂的项目，包括大型项目。
Consumers & Brands
  • 数据采集
Observer
定制样本库
在线专有样本库，可密切反映您的目标人群，并提供灵活的调查选项、时间和成本效率。
Consumers & Brands
  • 样本库
Observer
样本访问
线上“仅提供样本”服务，让您能够直接访问益普索参与活跃的受访者资源。
Consumers & Brands
  • 样本库

Ipsos.digital Platform

Ipsos.digital Platform
数字化调研平台
瞬间即可开展世界一流的市场研究。
Capabilities
  • 在线研究
  • 数字

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Television
  • Video
  • MediaCell
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
  • Radio
  • MediaCell
  • Podcast / Vodcast
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Audience Measurement
  • Newspaper
  • Media
  • Digital
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
  • MediaCell
  • Fragmented Audiences
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
  • Out of Home
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Advertising
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Online Research
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Science
  • Analytics
  • Data Fusion
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent Survey
  • Global Business Influencers
  • Affluent
  • Consumer Habits
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
  • Tracking
  • Covid-19

Media Development

Media Development
媒介与平台
揭示内容和平台选择的方式和原因，以支持媒介或平台触达、吸引受众，并由此变现。
Customers & Employees
  • 媒体
  • 媒体测量

Customer Experience

Customer Experience
客户体验
实现对客户体验投资的回报 (ROCXI)。
Customers & Employees
  • 客户体验
Customer Experience
客户之声
倾听客户的声音（VoC），创建客户心声的唯一来源
Customers & Employees
  • 客户体验
Customer Experience
客户体验分析
让企业能够确保其客户体验实现其品牌承诺
Customers & Employees
  • 客户体验
Customer Experience
客户体验咨询
推动客户体验的持续发展和以客户为中心的服务理念。
Customers & Employees
  • 客户体验

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Strategy
Omnibus
Omnibus（搭车研究）
领先的共享调查工具――当样本代表性、调查速度和成本效率至关重要时。
Capabilities
  • 搭车调查

Automotive and Mobility Development

Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Automotive
  • Car Clinic
  • Post-Launch
Automotive and Mobility Development
早期阶段
构思有关未来车辆和未来出行的成功概念。
Customers & Employees
  • 汽车诊所
Automotive and Mobility Development
上市前市场研究
如何改变未来的汽车概念和沟通，以（更好地）满足消费者的需求？
Customers & Employees
  • 汽车诊所
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Automotive
  • User Experience
  • Car Clinic
  • Human-Machine Interface (HMI)
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive
  • Benchmark
  • Customer Experience

Global Science Organisation

Global Science Organisation
全球科学组织
益普索Ipsos赋能先进科学。
Capabilities
  • 神经科学
  • 科学

Total Operations

Total Operations
Total Operations
Total Operations是益普索Ipsos的受访者样本获取和数据采集中心。
Capabilities
  • 面对面
  • 在线研究
  • 电话调查