Smart Data Works!
Delivering ideas for product and shopper understanding.
- 13. November
- 12:00 bis 12:20 Uhr
The event will be held by:
- Nikolai Reynolds, Head of Global Product Testing, Ipsos Innovation, Germany
- Stefan Maas, Practice Lead Social Intelligence Analytics, Ipsos, Germany
- Robert Wiggall, Global Product Performance Manager, MARS Petcare, United States
SKIM/Sawtooth Software Conference and Training Event - An Adaptation of RFC in 2-Attribute Exercises
In designs with just two attributes – typically first attribute precisely describing products plus price – share of preference simulations fail, if the objective is to explore effects of adding variants to / dropping variants from a brand portfolio. We present an easy to implement extension of the RFC approach, which in contrast to standard RFC can handle the case of having a single attribute for concepts.