The acquisition was announced on 30 July 2018 and was conditional to various approvals, which have been obtained since then including mandatory anti-trust clearances as announced 17 September 2018. Didier Truchot, said: “ We are delighted to have completed the acquisition of the four global divisions of GfK Custom Research Business that Ipsos will now operate as of today. With this transaction, about 1,000 strong managers and committed professionals are joining Ipsos. I am happy to have been able to welcome them quickly within Ipsos. With them and our 16,500 employees, Ipsos furthers its goal to implement the Total Understanding Project, a growth plan as close as possible to clients needs, and to make the Ipsos brand synonymous with excellence in providing a better understanding of Society, Markets and People.” The four global divisions of GfK Custom Research Business will be included in Ipsos’ consolidated accounts from 1st October 2018.
In diesem Jahr ist Ipsos wieder als Sponsor bei "The Girls' Lounge" auf der dmexco 2017 vertreten. Bei der "Power Conversation", die "The Girls' Lounge" Gründerin Shelley Zalis am 14. September von 12 bis 13 Uhr moderiert, wird auch Ipsos Chief Brand Officer Janet van Rossem mit von der Partie sein. Gemeinsam mit hochrangigen Vertreterinnen und Vertretern von unter anderem Facebook, Deloitte und Visa wird sie über die Bedeutung weiblicher und männlicher Führungsstile für den Geschäftserfolg sprechen.