At Ipsos we believe that Creativity is business and that Creativity starts with people.
Our approach centres around how our Creative Excellence Teams can help fuel your creative development process and unleash insights and advertising that acts as a spark for our clients’ campaigns.
Launched on 20th March 2019, this new video from Ipsos Creative Excellence takes viewers through the entire creative development journey showing how Ipsos Creative Excellence can:
- Help our clients reveal a big idea
- Nurture early creative and content
- Evaluate and optimise campaigns and videos
- Monitor the impact of a campaign in-market
Watch the video to see how Ipsos Creative Excellence can help spark your creativity and accelerate your Business!
Speaking in support of the video, Shaun Dix, Creative Excellence Global Service Line Leader said “our expert teams around the world focus on how we can combine art, science and knowledge to help our clients unleash creative, bold and noticeable campaigns; and we wanted to create a short film true to our mantra of creativity. We hope this video brings our story to life and will make a lasting impression.”
We’d love to hear from you. You can contact Ipsos Creative Excellence here.
SKIM/Sawtooth Software Conference and Training Event - An Adaptation of RFC in 2-Attribute Exercises
In designs with just two attributes – typically first attribute precisely describing products plus price – share of preference simulations fail, if the objective is to explore effects of adding variants to / dropping variants from a brand portfolio. We present an easy to implement extension of the RFC approach, which in contrast to standard RFC can handle the case of having a single attribute for concepts.