Ipsos @ EphMRA 2022 Germany Meeting

Climbing up the Social Insights Ladder: How to iteratively explore multifaceted diseases and their discursive environment in social media

Thursday 12 May (15.05 – 15.25 CET)

Coloplast and Ipsos partnered up for a series of consecutive Social Intelligence projects with different approaches, each one building strongly upon previous findings.

First stage: Mapping out the digital landscape in Germany for Coloplast’s target groups to identify relevant channels for patient exchange as well as KOLs and general information sources.

Second stage: Assessing Coloplast’s current performance within this environment by comparison with competition and matching with patients’ needs, complemented by keyword analysis for ideal SEO/SEA measures.

Third stage: Comprehensive deep dive on MS patients as key target group for one product group.

Presentation includes initial problem & task definition, used social data & approaches and implementation of findings within Coloplast.

Speakers: Claudia Elisa Möller, Marketing Insights Manager, Coloplast GmbH and Robert Lindner, Senior Research Executive, Ipsos GmbH
 

Discussion: Social Listening

Thursday 12 May (15.25 – 16.25) 

60 minutes panel discussion

Panellists: Yannick Rieder, Janssen-Cilag GmbH, Christophe Petersen, Roche, Yannick Loonus, Semalytix and Stefan Maas, Ipsos GmbH

Find out more about the event and the meeting Agenda.