Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research

Didier Truchot, Ipsos’ Founder, Chairman & CEO, is delighted to announce that Ipsos SA has entered into an agreement with Peter Feld, CEO of GfK SE, to acquire for cash 100% of four global divisions of GfK’s custom research business: Customer Experience, Experience Innovation, Health and Public Affairs, for an enterprise value of €105 million.

This transaction is of the utmost importance for Ipsos, reinforcing its business at its core, and will provide significant opportunities for GfK customers, management and employees, especially in these four key areas in which Ipsos is already a global leader.

Close to 1,000 GfK professionals would join Ipsos at the closing of this transaction, in 25 countries: Argentina; Australia; Austria; Belgium; Brazil; Chile; China; Czech Republic; Germany; Hungary; India; Italy; Japan; Mexico; Netherlands; Peru; Poland; Romania; Russia; Singapore; Sweden; Switzerland; Turkey; United Kingdom; and USA.

Please find the full press release on our corporate website.