KEYS WEBINAR - Ipsos Global Trends 2024: In Search of A New Consensus, From Tension To Intention

In thinking about how humanity is reacting to change, context is king but is always complex. Local and national culture have huge impacts.

At Ipsos, our curiosity about society, markets, and people is what drives us – so at the heart of our latest edition of Global Trends sits the largest public survey in Ipsos history of over 50,000 interviews, resulting in over five million data points, allowing us to examine this complexity.

At the next episode in our KEYS webinar series, we will be launching In Search of a New Consensus: from Tension to Intention, our latest edition of Global Trends, and unveiling Ipsos’ refreshed framework of nine Global Trends. We’ll be sharing findings grounded in a decade of data and collected across 50 markets, inviting your questions along the way.

In Search of a New Consensus: From Tension to Intention: 

Each of the nine trends we have identified is important on its own, but there are also clear inter-relationships that emerge when the trends are examined together. Three key tensions have become more acute over the past decade, and three key constants explain perpetual feelings people hold about world around them. We’ll highlight some of these key overarching insights.

Context and Cultures: 

Demographic change and shifting social attitudes will shape what happens next in societies and economies right across Asia. We share our observations on what the findings tell us about different parts of the region, including a look at the implications for global and local brands.

Communication Matters: 

We reflect on how the world’s top advertisers and communicators have been adapting to the changing context of our times and consider the principles that now need to be in place to drive strong, distinctive and empathetic advertising.

We do hope you will be able to join us.

The sessions will include a Q&A with our presenters.

All KEYS webinars and recordings are available here.