Things to consider when conducting innovation research in France
This document is designed to give you an overview of France, its people and some of the key issues and trends Ipsos is observing.
The core source of information is Ipsos own research and understanding of this country‘s culture. Following
a brief introduction of some background information on France, our discussion has two main parts:
- „Big Ideas“: insights into French culture and consumers
- Implications for research
Country Demographics: Some Figures
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Total population: 65 million
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Area: 675 000 km², including oversea territories, Equivalent: California
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Official language: French, with a large variety of accents
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Average personal income: 31 000 dollars
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Top 4 cities and populations:
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Paris, 2 000 000; "Grand Paris": above 11 million
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Lyon, 1 600 000
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Marseille, 1 500 000
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Lille, 1 100 000
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Religion:
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Catholics: 65%
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Agnostics or atheists: 25%
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Muslims: 6%
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Others: 3%
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