Things to consider when conducting innovation research in the UK

This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing.

The core source of information is Ipsos own research and understanding of this country‘s culture. Following a brief introduction of some background information on the UK, our discussion has two main parts:

  • „Big Ideas“: insights into English culture and consumers
  • Implications for research

 

Geography

  • Population: 60,587,600 (mid 2006)
    9/10 people live in towns and cities
  • Annual population growth rate: 0.276%
  • Total area: 244,100 square km
  • Official language: English, Welsh
  • Literacy: 99%

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