Insights Hub

All content

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  Politics Publication

  Endurance Economy Insights Hub

  Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

  01.26.26
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  Politics Publication

  A Tale of Two Messages

  Read our latest commentary comparing Carney’s Endurance Agenda against Trudeau’s Holiday Relief.

  01.26.26
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  Politics Publication

  Mark Carney Mirrors Canadian Opinion at Davos

  Despite widespread plaudits, it is worth asking whether Canadians themselves are onside with Carney’s articulated vision, which one might describe as Canada’s new foreign policy by another name. We dug into our trove of Ipsos data to find out.

  01.23.26
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  Sustainability Publication

  C-Suite Guide to Sustainable Growth: CMO-CSO Playbook

  Discover an actionable, evidence-based guide from IRG with Ipsos, Ad Net Zero and Google to help CMOs and CSOs turn sustainability into growth, faster.

  01.19.26
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  Politics Publication

  Trump, Tariffs & Turmoil

  Your one-stop spot for insights to navigate today’s evolving political and social landscape.

  01.09.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Society Publication

  Elbows Up to Eyes Open

  Read more about how Canadians have moved from defiance to pragmatism in twelve months

  01.07.26
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  Society Publication

  Our Newsletters

  Subscribe to our newsletters and don’t miss anything

  01.06.26
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  Tracking Publication

  Market Essentials: Did You Know?

  In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.

  12.29.25
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  Market Research Publication

  Mind or Machines: Exploring AI moderation and when to use it

  Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

  12.11.25
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  Society Publication

  From Elbows Up to Elbow Grease

  Take a look at our Ipsos Canada 2025 Review & 2026 Outlook Report.

  12.10.25
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  Brands Publication

  The Context Advantage: Winning the moments that matter

  Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

  12.10.25