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Featured insights & publications

A selection of food brands on a shower curtain - Ipsos

Innovation Publication

Beyond the Aisle: Why Food Brands Are Showing Up in the Shower

Discover how some brands are transforming everyday rituals into moments of enjoyment, connection, and growth.

11.09.26

Shopper Publication

Retail Future: The Blind Spots

11.06.26

Brands Publication

Context Changes Everything

11.05.26

Future Publication

What The Future – Canadian Edition

10.30.26

Customer Insights Publication

Experience Perspective: An Ipsos Podcast

10.29.26

AI can shop for you. But will consumers let it?

AI can shop for you. But will consumers let it?

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The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

Read Now

The Reputation Council Report 2026

The Reputation Council Report 2026

Read Now

All content

Politics Publication

Trump, Tariffs & Turmoil

Your one-stop spot for insights to navigate today’s evolving political and social landscape.

10.29.26
Advertising Publication

Beyond Opinions: 5 Advertising Insight Myths We Put to the Test

We put common industry beliefs about advertising insights to the test with real audiences, challenging long-held opinions on whether they matter and what makes them work.

10.20.26
Artificial Intelligence (AI) Publication

AI and the Future of the Workplace

Canada's challenge is no longer AI adoption. It is AI competence. Read our latest Endurance Economy commentary.

10.19.26
Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

10.19.26
Reputation Publication

The Reputation Council Report 2026

"Life After Predictability" is the 2026 report from the nineteenth sitting of the Ipsos Reputation Council.

10.13.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Healthcare Publication

The Replacement Architecture: How Biopharma Companies Build Beyond the Blockbuster

The companies best positioned for life beyond a blockbuster may not be those doing the most deals, but those building a credible replacement architecture before loss of exclusivity arrives.

10.13.26
Ethnography Publication

Rethinking wellness: From product category to cultural belief system

Discover how wellness is increasingly shaping attitudes towards health, expertise, trust and personal responsibility.

10.09.26
Artificial Intelligence (AI) Publication

AI can shop for you. But will consumers let it?

Marketers and retailers must understand where consumers welcome AI, where they resist it, and how those boundaries differ by category and generation.

10.08.26
Customer Experience Publication

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Discover how efficiency is changing customer experience and why emotional connection remains the true differentiator.

09.28.26
Customer Experience Publication

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

09.28.26
Sustainability Publication

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

New Ipsos research reveals a growing tension between climate concern and everyday reality.

09.25.26

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