Insights Hub

All content

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  Advertising Publication

  From Overwhelm to Opportunity

  Five steps to scale social creative impact, not just volume.

  05.06.26
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  Customer Experience Publication

  Customer Experience in an Endurance Economy

  There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.

  04.28.26
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  Economy Publication

  Endurance Economy Insights Hub

  Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

  04.28.26
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  Economy Publication

  The Canada Strong Fund has a timing problem

  Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.

  04.27.26
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  Consumer Behavior Publication

  Canadian views on fast fashion

  When it comes to Fast Fashion, Canadians fully recognize the tensions every time they make a purchase.

  04.17.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Economy Publication

  The Future Looks Familiar

  In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.

  04.01.26
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  Brands Publication

  From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

  Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

  03.31.26
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  Economy Publication

  Canadian Telcos: Navigating Headwinds in the Endurance Economy

  Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.

  03.23.26
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  Market Research Publication

  Calibrating Synthetic Confidence

  Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

  03.16.26
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  Customer Experience Publication

  Bridging the Gap: Why organizations must connect Employee and Customer Experience

  Take a look at the Ipsos Global Voices of Experience 2026 study to see how organizations around the world are managing Customer Experience (CX) and Employee Experience (EX) today.

  03.12.26
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  Sustainability Publication

  Beyond Compliance: Building resilient supply chains through human-centric assessments

  Our research shows it’s a good long-term strategy and investment to continue embedding sustainability in business practices.

  03.11.26