Insights Hub

All content

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  Public Opinion Publication

  Public Perspectives: Canadians and Digital Health

  The proportion of Canadians who say they’ve gone online for health-related information continues to increase, with 74% reporting having done so in the past month.

  08.01.17
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  Brand Measurement Publication

  Make your Brand Rock

  Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns

  07.06.17
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  Public Opinion Publication

  Public Perspectives: Is the World a More Dangerous Place?

  What Canadians Think

  07.05.17
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  Audience Measurement Publication

  The Age of the Algorithm

  If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?

  06.30.17
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  Public Opinion Publication

  Should Canada Expand Train Travel?

  With shifting attitudes toward transportation challenges there is renewed interest in assessing rail travel in Canada. From High Frequency Rail to High Speed Rail options Ipsos reviews the need to understand public perceptions.

  06.26.17

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Market Research Publication

  Applied Behavioral Science, The Sequel

  In this recorded webinar, we explore ways that Behavioral Science can be applied in a market research context.

  06.20.17
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  Patients Publication

  Is Social Intelligence Creating a Paradigm Shift?

  Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy
  

  06.15.17
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  Government Publication

  Public Perspectives: Universal Basic Income

  What Do Canadians Think About Universal Basic Income?

  06.14.17
• Food & Beverage Publication

  The Disruptors: Millennials’ penchant for snacking

  Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs

  06.02.17
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  Online Research Publication

  The Ipsos Global Reputation Monitor

  Reputation, Resilliency, and Results: Using Trust to Unlock the Value of Reputation
  

  05.24.17
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  Advertising Publication

  Audiences or Programs?

  In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.

  05.23.17