Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

03.26.26

Economy Publication

Canadian Telcos: Navigating Headwinds in the Endurance Economy

03.23.26

Economy Publication

Endurance Economy Insights Hub

03.23.26

Market Research Publication

Calibrating Synthetic Confidence

03.16.26

Customer Experience Publication

Bridging the Gap: Why organizations must connect Employee and Customer Experience

03.12.26

Bridging the Gap: Why organizations must connect Employee and Customer Experience

Experience Perspective: An Ipsos Podcast

Misfits Stories: The Power of Storytelling in Creative Effectiveness

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Sustainability Publication

Beyond Compliance: Building resilient supply chains through human-centric assessments

Our research shows it’s a good long-term strategy and investment to continue embedding sustainability in business practices.

03.11.26
Customer Insights Publication

Experience Perspective: An Ipsos Podcast

An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.

03.09.26
Consumers Publication

Canada’s Most Influential Brands of 2025 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.

03.05.26
Consumers Publication

What the Future: Family

Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.

02.25.26
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

02.25.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Quick access by topics

Economy Publication

United in Division

Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division.

02.24.26
Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.

02.23.26
Customer Experience Publication

When Difference Doesn’t Mean Different

The importance of understanding cultural response bias in global CX programs

02.20.26
Economy Publication

Don’t Mistake Stability for Endurance

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

02.12.26
Brands Publication

Most Influential Brands in Canada 2025 POV

Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.

02.11.26
Big Data Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights

02.03.26