Consumer behaviours from the pandemic are going remain in flux for years to come. Our advice: be patient.
In this series of insightful infographics, we share research exploring the short and long term impacts of COVID on consumers.
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Listen in to hear case studies and shifts in food and beverage consumption behaviours that have impacted decision-making processes vs pre-pandemic mindsets.
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
There’s nothing like a global pandemic to put brand loyalty to the test.
Measuring response time for innovation and brand growth.
We explore the opportunities and limitations for small sample sizes for product testing studies.
Listen in to hear Ipsos research illustrating the fundamental shifts in behaviour and new drivers of choice that marketers need to know in order to realign their strategies.
Listen in to hear research insights to understand the full impact of the pandemic on the foodservice industry, including trends which are expected to "stick" in the short and long term.
Discover research and social media insights to inform your workplace and brand decisions, ensuring women matter year-round.
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?