In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.
Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.
We use behavioral science to help clients accomplish three things. Find out what they are.
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.
Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
Discover lessons learned from decades of testing new product concepts, and what are the key determinants for a successful introduction of a new product.
One of the stereotypical perceptions that people associate with recreational cannabis use is the onset of the ‘munchies’.