Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
Discover lessons learned from decades of testing new product concepts, and what are the key determinants for a successful introduction of a new product.
One of the stereotypical perceptions that people associate with recreational cannabis use is the onset of the ‘munchies’.
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
View our on demand webinar to hear research findings examining Canadian attitudes towards financial advice.
View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
As Canadians increasingly align their food behaviours to their evolving and expanding healthy eating aspirations, more consumers than ever are opting for non-meat proteins as meat alternatives.