Innovation & Knowledge : Media & Brand communication | Ipsos

Media & Brand communication

Be bold, be creative: do research!

Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
14 February 2019
Media & Brand communication

Media Optimization

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
28 January 2019

Media & Brand communication

Behavioural Data in the Digital World

Discover insights to help you build a holistic digital marketing strategy that better integrates the entire customer journey into your marketing plans, and allows you to optimize your digital assets and SEO activities.
8 November 2018
Media & Brand communication

Equality at work doesn’t exist say most Canadian women

As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.
22 June 2018
Media & Brand communication

Behavioural Science Principles for Better Digital Advertising

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
19 June 2018
Media & Brand communication

Brand Purpose: What’s the point to you?

Is brand purpose the panacea for brand growth? We debunk a few of the myths and explore today’s reality in our latest paper.
7 December 2017
Media & Brand communication

The Rise of Fakism

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
14 November 2017
Media & Brand communication

Passive Simplicity: The Future for TV & Radio Audience Measurement

In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?

31 August 2017
Media & Brand communication

Do we still need to ask questions?

In this paper, we explore the industry-wide dilemma of whether survey-based research is still relevant.
2 August 2017
Media & Brand communication

Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
6 July 2017