Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
Ipsos Update
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Check out Lesson #1: Branding Better for More Wins More Often
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.