Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Check out Lesson #1: Branding Better for More Wins More Often
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
How can an advert perform well in one country, but prove significantly ineffective in another?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
Discover highlights from Report on Business’s second annual ranking of the best B2B brands in Canada.
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.