Innovation & Knowledge : Media & Brand communication | Ipsos

Media & Brand communication

Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
6 July 2017
Media & Brand communication

The Disruptors: Millennials’ penchant for snacking

Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
2 June 2017

Media & Brand communication

Audiences or Programs?

In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
23 May 2017
Media & Brand communication

#NotAJoke. Branded Entertainment Oscars Style

February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
8 April 2017
Media & Brand communication

Neuromarketing: Your Brain on Advertising

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Elissa Moses who discusses the science of neuromarketing and how the brain engages with both print and digital advertising channels.
7 April 2017
Media & Brand communication

Confessions of the Ad Men

Do media planners and buyers see the world as others do, and does it affect the decisions they make?
3 March 2017
Media & Brand communication

Neuromarketing: Your Brain on Advertising

In this video interview segment hosted by St Joseph Communications' Michael Chase, we hear from Elissa Moses who discusses the science of neuromarketing and how the brain engages with both print and digital advertising channels.
12 December 2016
Media & Brand communication

Who Else is Going for Gold?

Sponsors join athletes aiming for the podium
28 July 2016
Media & Brand communication

When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!

In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
25 July 2016
Media & Brand communication

What's Cool in the West Interview

In this interview with Roundhouse Radio, Ipsos' Michael Rodenburgh shares results of a new study on "What's Cool in the West".
5 November 2015