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Innovation & Knowledge : Media & Brand communication

Innovation & Knowledge

Media & Brand communication

Keeping Beauty Real: Dove’s Commitment to Real Beauty

We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
7 November 2024
Media & Brand communication

AI in Advertising Research

Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
15 October 2024

Features

Discover 2024 GRIT Top 50 Suppliers list

Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list

2024 GRIT Top 50 Suppliers list