We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
Revisit our presentation showcasing why some ads are simply more effective than others.
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.
Revisit our broadcast to hear our panelists discuss do’s and don’ts for advertisers during this time of Covid and a return to ‘normal’.
Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
The path to the Top 10 ranks is paved by trailblazers with a secret to success. What is that secret?
Gender roles are a prominent part of advertising and communications.