Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
How has the pandemic impacted the positive momentum of premium brands?
Why only some advertising gets talked about on social media and becomes famous
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future