As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
Revisit our presentation showcasing why some ads are simply more effective than others.
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.