Innovation & Knowledge : Media & Brand communication | Ipsos

Media & Brand communication

Brand Purpose: What’s the point to you?

Is brand purpose the panacea for brand growth? We debunk a few of the myths and explore today’s reality in our latest paper.
7 December 2017
Media & Brand communication

The Rise of Fakism

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
14 November 2017

Media & Brand communication

Passive Simplicity: The Future for TV & Radio Audience Measurement

In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?

31 August 2017
Media & Brand communication

Do we still need to ask questions?

In this paper, we explore the industry-wide dilemma of whether survey-based research is still relevant.
2 August 2017
Media & Brand communication

Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
6 July 2017
Media & Brand communication

The Age of the Algorithm

If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
30 June 2017
Media & Brand communication

Reality Check

In this paper, we explore growth opportunities realized by understanding the reality of how people choose brands today.
5 June 2017
Media & Brand communication

The Disruptors: Millennials’ penchant for snacking

Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
2 June 2017
Media & Brand communication

Audiences or Programs?

In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
23 May 2017
Media & Brand communication

#NotAJoke. Branded Entertainment Oscars Style

February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
8 April 2017