Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
View our on demand webinar demonstrating the power of behavioral science in changing consumer behavior.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.
Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
Optimizing the Scratch Product Offer at Retail