We share results seen in online discussions about pride events
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
Social intelligence requires more than just software. Here’s what you can expect.
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
A monthly podcast on data collection methods in market research.
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.