Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Join us for strategic insights exploring the ESG landscape and opportunities for brands.
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.