A cross-cultural framework for emotion measurement.
Revisit our webinar to hear how Ipsos goes deeper to better understand your consumers, what will resonate with them, and how to explore sustainable packaging as an avenue of distinction.
Join us for strategic insights exploring the ESG landscape and opportunities for brands.
In this white paper we explore how generative AI can be used within qualitative research.
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
The role of voice of the customer research and analytics in driving omnichannel success
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity