A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.
Check out Lesson #1: Branding Better for More Wins More Often
Ipsos Update
In this week's episode, we talk about how data from both customers and broader trends is influencing Tim Hortons’ evolving offer to Canadians
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.
Our failure to recognize and address what’s needed for an inevitable energy transition and some “inconvenient truths” leaves Canada ill-equipped to handle the challenge ahead.
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
74% agree that their government and public services will do too little to help people in the years ahead.
While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.