In this series of insightful infographics, we share research exploring the short and long term impacts of COVID on consumers.
Real understanding to climb the Creative Effectiveness Ladder
A monthly podcast on data collection methods in market research.
A weekly podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
There’s nothing like a global pandemic to put brand loyalty to the test.
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Measuring response time for innovation and brand growth.
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Discover highlights from Report on Business’s inaugural ranking of the best B2B brands in Canada.
We explore the opportunities and limitations for small sample sizes for product testing studies.
It boils down to one central question: which commercial outcome matters most to a business and does the CX KPI reflect it?