Insights Hub

All content

• 

  Consumers Events replay

  [WEBINAR] KEYS: Our World in Motion - The Future of Mobility

  Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

  03.26.26
• 

  Housing Survey

  Only 45% of Canadians Living in Their Ideal Home

  54% own home, 63% seek more space despite cost issues

  03.25.26
• 

  Public Health Survey

  Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care

  33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.

  03.25.26
• 

  Advertising Events replay

  [WEBINAR] Stop Selling: Use The Power of Storytelling in Advertising

  Join us to witness the power of storytelling in creative effectiveness.

  03.24.26
• 

  Economy Publication

  Canadian Telcos: Navigating Headwinds in the Endurance Economy

  Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.

  03.23.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• 

  Society Survey

  Global Attitudes to Happiness 2026

  According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.

  03.19.26
• 

  Society Survey

  Ontarians Not Convinced that Ford is “Protecting Ontario”

  Mixed perceptions of Ford’s performance, with relative strength on external issues but clear dissatisfaction on affordability, housing, and policy decisions.

  03.17.26
• 

  Society Survey

  Ontario Tories Remain Ahead, but Liberals Closing the Gap

  Liberals gain momentum as opposition shifts, while Ford’s leadership and re-election prospects remain resilient.

  03.17.26
• 

  Market Research Publication

  Calibrating Synthetic Confidence

  Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

  03.16.26
• 

  Reputation Survey

  Impacts of Multinational Corporations

  In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.

  03.13.26
• 

  Society Survey

  Majority of Canadians Disapprove of US Military Strike Against Iran

  The public favours diplomatic solutions and humanitarian aid over military involvement in addressing the crisis in Iran.

  03.13.26