A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries.
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
