Insight Hub

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  Women Publication

  50 Women 1 Question

  Do you ever wish you could go back to the past and give yourself advice? Well, 50 women of Ipsos India shared the advice they would give their younger selves this International Women's Day!

  20.03.24
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  Generation X Publication

  Gen X – The OG Harbingers of Change in India

  This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.

  20.03.24
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  Happiness Publication

  Ipsos India Happiness Report

  Based on a year-long study, this report covers all 12 months of 2023 to tell us the state of happiness among Indians

  19.03.24
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  What Worries the World Survey

  78% Urban Indians perceive India to be on right track; 8% surge in Feb wave over Jan 2024 - Ipsos Global Advisor What Worries the World

  Inflation and unemployment remain two glaring worries of Indians for almost 2 years

  19.03.24
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  mental well being Publication

  The Silent Struggle

  The survey was commissioned by Mpower, a branch of the Aditya Birla Education Trust, and the Ipsos India Healthcare team were the Insights partner.

  12.03.24

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  automotive Publication

  Revolution on Wheels: Journey through Bharat Mobility Global Expo 2024

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  08.03.24
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  automotive Publication

  How an underdog helped All(El)evate Honda from troubles

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  08.03.24
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  financial services Publication

  Steering towards a Greener Future: India's EV Financing Landscape

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  07.03.24
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  Women Survey

  Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey

  62% urban Indians believe a man who stays at home to look after his children is less of a man

  07.03.24
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  automotive Publication

  Surge S32: A Dual-Purpose Electric Marvel or a High-Priced Hurdle?

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  07.03.24
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  Perception Survey

  Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey

  92% in North Zone;
  Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
  

  06.03.24