Insight Hub

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  Tracking Publication

  Volatile Times and the need for Resilience

  We are living in volatile times – the current global scenario, muted consumer sentiments in India over the last few months, and the recent conflict in the subcontinent, have created uncertainty all around, and a challenging environment for businesses.

  29.05.25
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  Consumers Publication

  Signalling Affordability and Reaching Consumers: A Comprehensive Guide

  Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.

  29.05.25
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  Food & Beverage Publication

  Spirited Revelations: The Buzz in India's Beverage Scene

  This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.

  29.05.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  02.05.25
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  Ipsos Update Publication

  Ipsos Update – May 2025

  Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  02.05.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Environmental, society & governance (ESG) Publication

  BEYOND THE GIG: Shaping the Future For India's Emerging Workforce

  This article unfolds the current landscape of the gig economy in India, highlighting organisational and governmental roles in fostering a stable and inclusive job market.

  29.04.25
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  Environmental, society & governance (ESG) Publication

  BOXES, LABELS AND BEYOND

  This report highlights the importance of packaging innovation.

  28.04.25
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  Environmental, society & governance (ESG) Publication

  Reset or Retreat: The Ipsos ESG Council

  This report moves beyond the headlines proclaiming the “death of ESG.” While some companies may have recalibrated their approaches, what we saw in 2024 did not represent a retreat from responsible business practices but rather a necessary “reset” for long-term viability and impact. Time will tell if the events of early 2025 have a significant long-term impact.

  28.04.25
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  Environmental, society & governance (ESG) Publication

  People and Climate Change

  On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.

  28.04.25
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  Environmental, society & governance (ESG) Publication

  People and Climate Change 2025: Insights from India

  Understanding Public Perception and Action on Climate Change

  21.04.25
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  Ipsos Update Publication

  Ipsos Update – April 2025

  Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.04.25