Insight Hub

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  Mystery Shopping Publication

  Demystifying Mystery Shopping

  Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research

  27.03.25
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  Society Publication

  The Evolving Landscape of Gender Equality in Urban India: A Tale of Progress and Persistence

  As we celebrate International Women's Day, it's a good time to reflect on the state of gender equality in India.

  27.03.25
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  Consumer Confidence Survey

  Consumer sentiment shows upturn in March 2025; major upsurge in sentiment for economy and jobs: LSEG-Ipsos PCSI India

  India tops 29 markets on national index score

  25.03.25
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  Defence Survey

  Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey

  RBI & PM of Country among top most trusted institutions
  Politicians, community leaders most distrusted
  Media tied with religious leaders, in low trust score
  

  25.03.25
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  Happiness Survey

  In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025

  March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

  21.03.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Happiness Publication

  Happiness in a Complex World

  Happiness in a Complex World

  19.03.25
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  automotive Publication

  Reimagining Vehicles Beyond Mobility Solutions

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  automotive Publication

  Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  automotive Publication

  Bharat Mobility Auto Expo 2025: From A Researcher’s Eye

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  automotive Publication

  Future of Entry Segment across Categories

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  Society Publication

  SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR

  This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.

  13.03.25