Insight Hub

All content

• 

  Generations Survey

  Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

  First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

  20.05.26
• 

  Consumer insights Survey

  India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

  Industry Records Sustained CAGR of 6.5% Over Six Years
  • Women direct sellers increase from 44% to 48% of the total direct selling workforce
  • Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
  • Wellness products dominate sales; cosmetics and personal care remain second-largest segment
  • Maharashtra records the highest state-wise contribution with 15.3% share in gross sales
  

  15.05.26
• 

  Consumer Behaviour Survey

  Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

  9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
  These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
  

  13.05.26
• 

  Global Advisor Survey

  Majority of Indians Concerned About Road Safety, Back Wide Range of Measures to Address It: Ipsos Global Mobility Survey 2026

  New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure

  04.05.26
• 

  Global Advisor Survey

  India No. 2 in global optimism sweep: Ipsos

  72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

  04.05.26

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

  Subscribe

• 

  Consumer insights Survey

  Two in Three Indians Feel Climate Change May Be Beyond Control, Reveals Ipsos Earth Day 2026 Survey

  High concern and trust in institutions contrast with skepticism about the impact of individual action

  22.04.26
• 

  Panels Survey

  Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks

  Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

  07.04.26
• 

  Mobility Survey

  Public Transport, Mobikes and Walking Lead India’s Mobility Choices: Ipsos Mobility Report 2026

  Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum

  29.03.26
• 

  Consumer Confidence Survey

  Consumer Sentiment in India Picks Up Pace in March, Up 0.9 Percentage Points

  Sharp Upswing in Sentiment on Economy and Jobs

  24.03.26
• 

  Global Advisor Survey

  7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

  The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.
  
  Indonesians most happy; Hungarians least happy.
  
  Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
  

  20.03.26
• 

  Indian Women Survey

  Between Progress and Tradition: How Indians View Women’s Equality and the Enduring Appeal of the Retrosexual Man

  Ipsos 29 market International Women’s Day Report

  08.03.26