Insights Hub

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  Society Survey

  Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

  Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

  07.12.18
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  Food & Beverage Survey

  New global study: Today’s views that will shape tomorrow’s food

  Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.

  06.12.18
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  Healthcare Publication

  Ipsos Update - December 2018

  December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.

  03.12.18
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  Market Research Publication

  YouthView: Understanding risk behaviours for meningitis among young people

  While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.^1,2
  According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.³

  03.12.18
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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18

• Insights

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• Business Survey

  Looking back on a successful Getting Together Celebration

  A casual get-together in the afternoon of Thursday 29 November.

  30.11.18
• Product Testing Survey

  Innovation’s Product Testing & Social Intelligence Analytics (SIA) win prestigious ESOMAR Smart Data Award

  Our speakers presented a business case for our client Mars Petcare​.

  30.11.18
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  Curation Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18
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  Politieke Barometer Survey

  Politieke barometer week 48

  VVD verliest twee zetels

  28.11.18
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  Shopper Publication

  Black Friday: Shifting its Centre of Gravity

  Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

  08.11.18
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  Government Survey

  Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

  Across 24 countries, 28% of adults have started a business and 9% have started a charity of community group.

  05.11.18