Insights Hub

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  Politieke Barometer Survey

  Politieke barometer week 9

  Na uitbreken oorlog in Oekraïne: klein verlies FVD, kleine winst JA21 en VVD

  03.03.22
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  Ipsos Update Publication

  Ipsos Update - March 2022

  Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

  01.03.22
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  Product Innovation Publication

  How Lead Users Can Help You Ride the Innovation Wave

  Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

  01.03.22
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  COVID-19 Survey

  Covid-19: Expectations and vaccination

  Majorities in each of 30 countries believe we will never fully stop the spread of COVID, but views on vaccination mandates vary widely.

  24.02.22
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  Polling Publication

  Opinion Polls: A continual improvement process

  Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.

  23.02.22

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  Market Research Publication

  Closing the consumer consciousness gap

  Put people at the heart of your decisions.

  21.02.22
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  Holidays Survey

  Love (and business) unlimited: Valentine's Day has gone global

  Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.

  09.02.22
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  Oncology Publication

  Conquering Complexity: The ongoing revolution in oncology biomarker testing

  The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.

  04.02.22
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  Global Advisor Survey

  46% say that they are interested in the upcoming Beijing Winter Olympics

  Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.

  02.02.22
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  What Worries the World Publication

  Ipsos Update - February 2022

  Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

  01.02.22
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  Consumer Behaviour Publication

  Topic Modeling: A new approach to spotting consumer insights

  Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

  01.02.22