Insights Hub

All content

• Digital Publication

  Fortnite: Shaking the Media and Entertainment Industry

  To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

  10.02.20
• 

  Corporate Survey

  Thank you for joining MIE2020

  On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.

  10.02.20
• 

  Ipsos Update Survey

  Daan Versteeg new Country Manager Ipsos

  Since 4th of February 2020 Daan Versteeg is the new Country Manager of Ipsos in the Netherlands.

  04.02.20
• 

  Ipsos Update Publication

  Ipsos Update - February 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

  03.02.20
• 

  Affluent Publication

  Affluent Highlights: how do the Affluent travel the world?

  Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
  

  03.02.20

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Affluent Publication

  Affluent Highlights: Are Affluents listening to podcasts?

  It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

  03.02.20
• 

  Survey

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20
• 

  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
• 

  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
• 

  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20
• 

  Politieke Barometer Survey

  Politieke barometer week 5

  CDA verliest drie zetels

  29.01.20