Insights Hub

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  What Worries the World Survey

  What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise

  Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.

  23.11.23
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  International Survey

  Global citizens achieve near consensus: The world is becoming more dangerous

  Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II

  23.11.23
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  Global Trends Survey

  Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

  We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.

  23.11.23
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  Politieke Barometer Survey

  Politieke barometer week 47

  Tweede Kamerverkiezingen 2023: VVD, PVV en GroenLinks/PvdA aan kop

  21.11.23
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  Politieke Barometer Survey

  Politieke barometer week 46

  Drie grootste partijen blijven stabiel in week voor de verkiezingen

  15.11.23

• Insights

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  Brand Strategy Publication

  Mapping out demand spaces by context

  Introducing Ipsos' unique demand space segmentation approach

  15.11.23
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  Market Research Publication

  Conversations with AI part III: How AI boosts human creativity in ideation workshops

  Bright sparks and bold ideas.

  15.11.23
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  Social Intelligence Publication

  Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

  Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!

  15.11.23
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  Tourism Survey

  Nation Brands Index 2023: Japan takes the lead for the first time in NBI history

  For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.

  03.11.23
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  Ipsos Update Publication

  Ipsos Update – November 2023

  Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  01.11.23
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  Global Advisor Survey

  Data Dive: Fake news in the age of AI

  People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

  01.11.23