Insights Hub

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• Public opinion Survey

  Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

  Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

  18.05.18
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  Data Security Survey

  Internet Security and Trust

  A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.

  17.05.18
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  Consumers Survey

  Global Consumer Confidence Ticks Up To 50.7

  This May sees the Global Consumer Confidence Index rise by 0.4 points.

  11.05.18
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  Consumers Survey

  ‘Natural’ food: What Does it Mean to Consumers?

  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

  26.04.18
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  Politieke Barometer Survey

  Politieke barometer week 17

  Winst voor GroenLinks, verlies voor de PVV en D66

  25.04.18

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• 

  Politics Survey

  BBC Global Survey: A world Divided?

  Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.

  23.04.18
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  Society Survey

  Who are the world’s biggest wearable tech buyers?

  From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

  16.04.18
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  Government Survey

  Global Consumer Confidence Index Continues to Rise

  This month's global consumer confidence reaches 50.9

  12.04.18
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  Public opinion Survey

  Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

  Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

  29.03.18
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  Polling Survey

  Our exit polls compared to the actual election results: how did we do?

  On March 21, 2018, elections in 335 municipalities in the Netherlands were held as well as a national consultative referendum on the Intelligence and Security Services Act. Ipsos conducted exit polls in six municipalities (Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen) and a nationwide exit poll for the referendum vote. Based on our exit polls, we gave an indication of the election results and turnout, which was subsequently broadcast by the NOS on national television.

  27.03.18
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  Brand Measurement Survey

  Reflections on Byron Sharp's 'How brands Grow'

  As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
  His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
  

  22.03.18