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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Consumers Survey

    Global Consumer Confidence Ticks Up To 50.7

    This May sees the Global Consumer Confidence Index rise by 0.4 points.
  • Consumers Survey

    ‘Natural’ food: What Does it Mean to Consumers?

    Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
  • Politieke barometer week 17

    Winst voor GroenLinks, verlies voor de PVV en D66
  • Politics Survey

    BBC Global Survey: A world Divided?

    Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
  • Society Survey

    Who are the world’s biggest wearable tech buyers?

    From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
  • Insights

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  • Government Survey

    Global Consumer Confidence Index Continues to Rise

    This month's global consumer confidence reaches 50.9
  • Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

    Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
  • Polling Survey

    Our exit polls compared to the actual election results: how did we do?

    On March 21, 2018, elections in 335 municipalities in the Netherlands were held as well as a national consultative referendum on the Intelligence and Security Services Act. Ipsos conducted exit polls in six municipalities (Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen) and a nationwide exit poll for the referendum vote. Based on our exit polls, we gave an indication of the election results and turnout, which was subsequently broadcast by the NOS on national television.
  • Reflections on Byron Sharp's 'How brands Grow'

    As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
    His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
  • Politieke barometer week 12

    Weinig verschuivingen, maar Forum voor Democratie verliest zetels
  • Polling Survey

    The exit polls of 2018

    Ipsos conducts exit polls during almost all elections. 2018, however, will be a special year, because on 21st of March we will be conducting (on behalf of the NOS) not one or two, but seven exit polls. Six of them concern the elections for the municipalities. Based on these exit polls, we are able to give an indication of the turnout and the results in the cities of Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen. The seventh exit poll concerns the referendum on the Wiv. This Referendum takes place on the same day as the elections for the municipalities.