Insights Hub

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  Public opinion Survey

  Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

  Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

  29.03.18
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  Polling Survey

  Our exit polls compared to the actual election results: how did we do?

  On March 21, 2018, elections in 335 municipalities in the Netherlands were held as well as a national consultative referendum on the Intelligence and Security Services Act. Ipsos conducted exit polls in six municipalities (Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen) and a nationwide exit poll for the referendum vote. Based on our exit polls, we gave an indication of the election results and turnout, which was subsequently broadcast by the NOS on national television.

  27.03.18
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  Brand Measurement Survey

  Reflections on Byron Sharp's 'How brands Grow'

  As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
  His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
  

  22.03.18
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  Politieke Barometer Survey

  Politieke barometer week 12

  Weinig verschuivingen, maar Forum voor Democratie verliest zetels

  21.03.18
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  Polling Survey

  The exit polls of 2018

  Ipsos conducts exit polls during almost all elections. 2018, however, will be a special year, because on 21st of March we will be conducting (on behalf of the NOS) not one or two, but seven exit polls. Six of them concern the elections for the municipalities. Based on these exit polls, we are able to give an indication of the turnout and the results in the cities of Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen. The seventh exit poll concerns the referendum on the Wiv. This Referendum takes place on the same day as the elections for the municipalities.

  20.03.18

• Insights

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  Government Survey

  Global Consumer Confidence Ties Record High

  March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

  15.03.18
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  Social Listening Survey

  Social talks around 'Week zonder vlees'

  This week social media are jam-packed with posts about the national ‘Week Without Meat’ initiative. Ipsos has mapped out how extensive this buzz is precisely.

  08.03.18
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  Society Survey

  International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

  To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

  06.03.18
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  Politieke Barometer Survey

  Politieke barometer week 9

  Weinig verandering onderaan de streep

  28.02.18
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  Market Research Survey

  Come see us at iiEX Europe 2018!

  This year Ipsos is particpating to the iiEX Europe conference (19 and 20 Feb in Amsterdam) with two inspiring lectures presented by Didier Truchot (CEO and founder of Ipsos) and Steven Naert (Global head of Ipsos Censydiam Institute). iiEX Europe is all about the future of Insights. Didier and Steven will be sharing their unique perceptions on this.
  
  
  

  08.02.18
• Consumer Behaviour Survey

  Ipsos at MIE2018 Highlights

  Last week Ipsos participated as a platinum sponsor in the MIE Conference. Ipsos has a strong reputation of showcasing only the most cutting-edge innovations at this conference. This year was no exception to that rule.

  06.02.18